Concacaf selects Mediapro to market its main competition’s TV rights

Confederation of North, Central American and Caribbean Football Association has officially announced last February 12th a new partnership agreement with the Spanish company Mediapro, for the international marketing of audiovisual rights to the most relevant competitions held by the Confederation, including the 2021 Gold Cup and Scotiabank Concacaf Champions League.

‘This is a very important year for our Confederation, and we are very excited to have run a new international rights agreement with the Mediapro Group. They have a significant global reach and will help us ensure that our 2021 Gold Cup and other major national team competitions are available to fans across the region and globally’, reported Concacaf’s General Secretary, Phillippe Moggio.

The partnership agreement between Mediapro and Concacaf reinforces the Mediapro Group presence in the Latin American football market. In September 2018, the South American Football Confederation (Conmebol) selected the Group to implement the integration, production and distribution of Conmebol Libertadores, Conmebol Sudamericana and Conmebol Recopa competitions through a production hub located in Buenos Aires, Argentina. In addition, the Spanish company has run several agreements to commercialize the TV rights of several South American federations for the Qualifiers for the next FIFA World Cup, to be held next year in Qatar. In the case of the new agreement, Concacaf has not reported until when the agreement will take place.