A day after its official launch, Comcast and WarnerMedia announced a deal to bring HBO Max to Xfinity X1 and Flex customers. As part of the deal, existing Xfinity HBO customers will have access to HBO Max at no additional cost via the HBO Max app and website while the companies work to quickly bring the HBO Max app to the award-winning Xfinity X1 platform along with the recently launched Xfinity Flex. Additionally, new customers will be able to purchase HBO Max directly through Xfinity in the coming days.
‘We are thrilled to cap off the excitement of the launch by adding Comcast’s Xfinity to our roster of distributors who are now offering HBO Max to their customers’, said Rich Warren, president of WarnerMedia Distribution. ‘This deal marks another important step in the distribution of HBO Max and provides millions of Xfinity customers with access to the product’, he added.
Few days before launching its new SVOD OTT, WarnerMedia announced seven new distribution partners for the platform, including Altice USA, Cox Communications, Microsoft Corp, National Cable Television Cooperative (NCTC), Samsung, Sony Interactive Entertainment and Verizon. Communications. These companies join AT&T, Apple, Charter Communications, Google, Hulu and YouTube TV in offering HBO Max to their customers at launch. Up to now, HBO Max is only available in the US, but, according to announced plans, its international expansion, including Latin America, could take place in 2021.