Comcast Chairman and CEO Brian Roberts touted NBC Universal’s upcoming OTT platform Peacock as mainly an ad-supported, direct-to-consumer offering (AVOD). The OTT launch is scheduled for April 2020.
During the Goldman Sachs Communacopia Conference in New York City, he said NBCUniversal’s Peacock would be offered to Comcast’s existing customers for free, especially in the traditional cable TV space, in part to retain their loyalty in a cord-cutting era. Consumers who do not want ads or who have no Comcast subscription will be able to pay for the service.
“If you do that, advertising with a light ad load, with the premium content that will be on this network, this will be unlike any advertising inventory available,” Roberts told the investors conference. He added that advanced advertising will be key to Peacock as a direct-to-consumer offering set to battle Netflix, Disney, Apple and WarnerMedia in the streaming space