CNN Brazil continues to develop its multiplatform strategy and plans to enter the FTA TV market

Pay TV channel CNN Brazil, the Brazilian version of the US news channel, launched in the country in mid-March 2020, is planning to expand its operations to all video distribution platforms, and is evaluating the possibility of expanding towards the FTA TV market in the country. The information was reported by Renata Alfonso, new CNN Brazil’s CEO, during a virtual event that took place this week.

According to the information reported on the specialized website Telaviva, quoting statements made by the executive, although the channel was born under a multiplatform vision since its launch, it has initially focused on the pay TV market. ‘Now we will be available in all distribution windows. We are studying a series of formats’, informed the executive.

When focusing on CNN Brazil’s digital revenues, Alfonso reported that ‘they are important, and even more so in strategic terms. We want to monetize all content, because CNN Brazil is a for-profit company’, she said

In addition, after being asked about CNN Brazil’s plans to expand its operations towards the FTA TV market, she reported that the channel intends to distribute its content ‘anywhere that makes sense’. Apart from that, always according to the executive, if there is a profitable model, no distribution way is out of the question. ‘We have to understand that CNN Brazil’s audience is also on FTA TV. The channel’s audience is of a high socioeconomic level, and has a high level of education and culture’, she added.

Last year, the specialized Brazilian website UOL reported that CNN Brazil began negotiating its expansion to the FTA TV market in the country. According to the information reported, the company’s first negotiations were with SBT, Rede! TV and TV Gazeta. CNN Brazil was officially launched on March 15th, 2020 and is available on pay TV on the Claro, Sky, Vivo and Oi programming grids, In addition, the channel announced the launch of its TV Everywhere platform for this year.