Telecommunications company Claro (America Movil) has officially announced days ago that it will continue to strengthen its sports content offer through a new partnership that it has established with the social network Facebook, through which it aims to bring more sporting events to audiences in Latin America.
News is being announced after the company has offered the coverage of the last Olympic Games for free through its official YouTube account. However, in this new initiative, content will be available on the official MARCA Claro’s Facebook and Instagram accounts. MARCA Claro is a website focused on sports information, available due a partnership between Claro and the Spanish newspaper Marca.
The initiative will be available in Argentina, Bolivia, Chile, Colombia, Costa Rica, the Dominican Republic, Ecuador, El Salvador, Guatemala, Honduras, Mexico, Nicaragua, Panama, Paraguay, Peru, Uruguay and Venezuela.
Those who access MARCA Claro’s Facebook and Instagram accounts will be able to enjoy around 200 on-demand videos with the best highlights of the Tokyo 2020 Olympic Games, as well as other sporting events in Latin America, such as the Mexican Professional Football League (Liga MX); the Liga MX Femenil and live broadcasts of the Copa Libertadores (only for Mexico).
‘For MARCA Claro and Claro Sports it is very important to expand the multiplatform we have, with the aim that people decide where, when and how to watch the best sports content and follow their favorite athletes. This partnership with Facebook empowers users more and, because of that, we are very happy’, reported Joe Aboumrad, Director at Claro Sports and MARCA Claro.