Argentine telecommunications company Arsat reported that the CINE.AR PLAY content platform, developed between the entity and the Argentine Instituto Nacional de Cine y Artes Audiovisuales (INCAA), managed to add more than 600 thousand new users since March 2020, when the country’s Government established official measures due to the advance of the Coronavirus pandemic in the country.
Likewise, the platform made over 10% increases in June compared to May, which include a rise in terms of titles available under the TVOD modality, which went from 936 in March to 1,450 in June. In terms of audience, since its creation in November 2015, CINE.AR PLAY has reported 1,915 million active users (1,616,005 in Argentina and 279,428 in other countries around the world). In addition, the OTT has more than 25 million accesses to the home; more than 10.6 million total views; and more than 6.3 million viewing hours.
During the January-June 2021 period, CINE.AR PLAY reported a 19% increase in terms of total views, totaling 186,626 in the period and more than 3.4 million since the pandemic was established. New monthly users of the platform increased by more than 80% to total 23,121 during the first six months of 2021, and 622,250 since the start of the pandemic. The rise has also taken place in the number of viewing hours between January and June, which featured a 10% increase and reached 97,062. Since the start of the pandemic, the total viewing hours is 1,948 million.
The most watched content on CINE.AR PLAY in June was the historical series ‘Güemes, el sueño de una America libre’. Arsat also highlighted the series ‘La chica que limpia’, which will have its remake in Hollywood, as one of the titles that continues to keep high audience levels. In terms of films, one of the most watched is the Argentine / Spanish co-production ‘El bar’, although productions such as ‘Muere monstruo muere’ and ‘La sabiduria’ had also stood out.