The marketing and advertising agency Zenith revealed in its latest report that it forecasts a growth in investment in advertising in digital media, which by 2022 will reach 61.5% of total spending, the highest figure it would have reached so far. In addition, he predicted that global ad spend will continue to rise, and after [...]
Consulting firm Deloitte announced that by next year, it projects that at least 150 million SVOD subscriptions will be canceled globally, representing a 30% increase by market in cancellation rates. However, in its report “2022 TMT Predictions“, the company also assured that the number of new accounts will be greater than the number of suspended [...]
Telefónica transformed its streaming platform, until now known as Movistar Play, for South America, where it not only changed its name to Movistar TV, but also merged traditional pay TV, IPTV and DTH services with its streaming offer. According to the company, the unification plan has already begun to be deployed in Chile, Argentina and [...]
Roku announced that, facing the end of the year, it was positioned as the number 1 streaming platform in Mexico, where it has been selling its products for six years, having registered the highest number of viewing hours consumed by users, as revealed by an analysis by Hypothesis Group. In addition, the company remarked that [...]
The Mexican station TV Azteca announced that it reached an agreement with the Lauman Group, owner of Fox Sports, to exclusively commercialize all the contents of the sports signal, as of January 1st, 2022. However, they have not yet revealed details regarding which format will be chosen for the transmissions or until when the alliance [...]
Yahoo reached an agreement with ViacomCBS to integrate the Pluto TV catalogue into its SSP platform in Latin America, with the aim of monetizing IPTV commercial spaces and offering them to advertisers working in the company’s advertising ecosystem. “We are working with Pluto TV, committed to contributing to the growth of the service through our [...]
Nuevatel‘s VIVA Bolivia operator announced that it will launch a new DTH service in conjunction with satellite provider TUVES, which will be available in the region from December 1, 2021, under the Intersatelital brand. According to the company, Fixed and Mobile Internet access services will also be integrated into the offer. So far, the alliance [...]
Roku launched its first smart TV in Peru, after working with technology company AOC to develop the AOC Roku TV device in the region. Previously, the companies had already collaborated to sell their product in the Brazilian territory, and now they decided to start extending their alliance in Latin America. As detailed by Roku in [...]
Tubi, Fox’s free streaming service, announced that it’s now available on LG’s Smart TV platform in Mexico, a launch it also made in the United States and Australia. After this incorporation, the television brand once again extended its catalogue of apps to the Latin American country, which already included Netflix, Amazon Prime Video and DirecTV [...]
Entertainment company NBCUniversal announced the rebranding of its international production brand, NBCUniversal International Studios, to be “aligned” with the rest of its studios. From now on, the division will be called Universal International Studios, and will continue to include production companies Carnival Films, Monkey Kingdom, Working Title Television and Lark Productions. After the transformation, the [...]