Category: -Top News LATAM-En

Chile activates 5G network: WOM, Movistar and Entel users already have access

The Chilean government activated the 5G network for regional telecommunications companies and their users, and became the first South American country to develop the technology at the national level. While the coverage begins to spread throughout the territory, the clients of WOM, Movistar and Entel, companies that won the spectrum tender held at the beginning [...]

Larry Allen of Comcast Advertising predicted that “Addressable will ultimately be the way that we deliver all TV” in Nextv Ad USA

“When you´re just thinking about frequency mitigation on a campaign, addressable will ultimately be the way that we deliver all TV“, Larry Allen, Vice President and General Manager of Addressable Enablement at Comcast Advertising, said during his participation in the panel The new world of national Addressable TV advertising on Pay TV, in the first [...]

Uruguayan operators loses 1,15% of pay TV clients

The Uruguayan operators lost more than 7,000 subscribers to its pay TV services at the end of the first half of the year, according to a report by the country’s Communication Services Regulatory Unit (URSEC). Meanwhile, when it comes to mobile phone and internet services, the customer bases increased, with a marked leadership of the [...]

Uruguayan operators loses 1,15% of pay TV clients

The Uruguayan operators lost more than 7,000 subscribers to its pay TV services at the end of the first half of the year, according to a report by the country’s Communication Services Regulatory Unit (URSEC). Meanwhile, when it comes to mobile phone and internet services, the customer bases increased, with a marked leadership of the [...]

Nextv Ad USA starts today: Disney, Comcast and Roku are among the protagonists

Today, Tuesday, December 14, Dataxis will hold the first edition of the Nextv Ad USA virtual event, which will bring together the television advertising ecosystem in the United States. Executives and representatives of pay TV channels, OTTs, MVPDs, AVODs, advertising agencies and technology providers will participate in a series of debates on the arrival of [...]

AT&T inaugurates 5G network in Mexico

AT&T began to roll out its 5G network in Mexico and inaugurated it after having connected 50 mobile devices to it on December 8. According to local press, so far the network has covered Mexico City and the districts of Cuauhtémoc and Nápoles, where it works on the 2.5 GHz band spectrum. On the other [...]

Entel Chile joins forces with Teads for a segmented campaign without cookies

The operator Entel Chile launched its first segmented advertising campaign without cookies, in collaboration with Teads, the media platform that works with the main advertisers in the digital world, in order to guarantee the protection of its users’ information and the sustainability of data. In recent times, there were several operators around the world that [...]

Xandr standardizes video content to improve monetization on its platform

Xandr, AT & T’s advanced advertising company, introduced a new feature to its platform, which enables improved monetization of video content through metadata standardization. During the announcement, the company explained that the tool will take the unique gender values, simplify them and divide them into standardized categories, also specifying the duration, format, genre, rating, channel [...]