Category: Online Video Advertising

WarnerMedia reaches first 100 clients for Targeting Now

WarnerMedia Latin America (AT&T) reported that WarnerMedia for Brands, its division focused on advertising solutions in Latin America, managed to implement Targeting Now with 100 advertisers in more than 400 campaigns in the region during the first 18 months after its launch. Targeting Now is a solution developed by WarnerMedia with the aim of optimizing [...]

TV Azteca adopts Xandr’s monetization platform

Xandr, AT&T’s advanced advertising company,  has announced that its strategic partner TV Azteca, has adopted the sales platform Xandr Monetize, as the Supply Side platform (SSP) for the programmatic management of Tubi’s advertising in Mexico. TV Azteca is responsible for the on-demand marketing of video advertising (AVOD) of Tubi’s inventory in that country. We are [...]

America Movil to represent Verizon’s ad sales in Mexico

A subsidiary of America Movil announced last Wednesday a partnership agreement with Verizon Media for the Mexican company to market the advertising solutions of the US one in the Latin American country. According to the information reported by various specialized websites, America Movil Contenido (AMCO) will represent Verizon Media in Mexico, marketing premium advertising, in [...]

Telefonica Media Networks markets Tuenti’s Freemium offer

Telefonica Media Networks announced it will develop advertising marketing actions on the Spanish mobile operator Tuenti freemium offer, which will give  its clients 150 mb internet and unlimited WhatsApp for free in exchange for watching an advertising video.  Tuenti is a completely digital telecommunications service and different from traditional ones,  which can adapt itself to [...]