HITN and Castalia Communications have announced a partnership agreement, through which Castalia will represent Edye’s content, HITN’s SVOD OTT, focused on children’s content, throughout Latin America.
Eddye’s contents are aimed at children from 2 to 6 years old, with programs selected and developed by a team of professionals made up of psychologists, pediatricians and pedagogues.
‘At HITN we are very excited to be working with such an important distributor as Castalia to bring Edye’s educational content to Latin American families. Our mission is to offer the Spanish-speaking community the highest quality content’, reported Guillermo Sierra, Television and Digital Services Director at HITN. ‘We want parents and their little ones to enjoy Edye, as a space to live together and enjoy as a family’, the executive added.
Miguel Torres-Bohl, VP of Sales & Marketing for Latin America at Castalia Communications, has also expressed himself on the partnership: ‘We are pleased to work with partners like Edye, as it allows us to be faithful to Castalia’s mission of bringing content and platforms that give space and voices to the different audiences. In the case of Edye, they will provide a safe, educational and fun option for parents and children in Latin America’.