Brazilian VOD platform Looke incorporates content from Russia’s NTV

The Brazilian VOD platform Looke acquired the rights to four original productions from the Russian operator NTV Broadcasting Company, to incorporate them into its offer. From now on, the shows “The Sacrificing”, “The OPERAtive”, “Five Minutes of Silence” and “Unidentified”, will be available to subscribers of the service in SVOD and TVOD format, with subtitles in Portuguese and Spanish.

Looke has been present in the region since 2015 and reached a total of more than 12 thousand films and series in its catalogue. Since its launch, the platform seeked to expand its offering through agreements with companies such as BBC Worldwide and Globo, in addition to other rights holders.

Timur Weinstein, General Producer of NTV, acknowledged that for the Russian company the Latin American market is one of its main objectives, and that it is not the first time that they have joined forces with a Brazilian service. “Last year, our great package with Encripta, the leading Brazilian distributor, opened up that rapidly developing region to various NTV projects”, he explained.

“Now our content is gaining traction on the Looke online platform. I am pleased to announce that the four NTV programs purchased by the Brazilian online streaming service started to show positive audience dynamics. The preferences of international audiences are increasingly aligned with our content”, he added.