Another of the panels that took place during the first Nextv Series Brazil’s virtual edition was titled “The new pay TV goes to Android TV“. Some of the main topics developed during the debate were focused on Android TV vs Android Open Source Platform for operators; STB, streaming devices and smart TV alternatives; and the main features that will be implemented on Android STBs.
The executives gathered by Dataxis to star in the panel were Cristina Budeu, CEO at TV Alphaville; Eduardo Campos, Regional Director for the Americas at SmartLabs; Andre Rosado, Product Manager at Velocix; and Waldo Lenz, Director of Convergent Services at Brazil Tec Par (Amigo TV).
Andre Rosado reported that with the increasing number of different types of devices existing in clients households, it becomes difficult to guarantee a transversal Quality of Experience (QoE). ‘We need to have the entire network unified, to take advantage of Open Source solutions that, from their origin, have standards in order to standardize and unify solutions and have a better experience, optimizing end-to-end delivery’.
Eduardo Campos expressed that in Smartlabs, deployments go mainly through Android AOSP because ‘it offers the operator the opportunity to create applications and manage them from an internal area, which allows the operator to create a wall of applications where they can have content or commercial agreements, but above all everything, to be able to create community services where the operator can bring the most interesting applications closer to the user’.
Waldo Lenz and Cristina Budeu agreed that voice commands can have an important effect on the user experience, but stressed that the production of local content is so important when it comes to building customer loyalty because it ‘brings proximity’, said Cristina.