This last August 9th, the new DTH ‘BluTV’ was launched in Brazil. The operator’s headquarters are located in Uberlandia, Minas Gerais, and it belongs to the company 1Sat Telecomunicações. As reported by the Minas Gerai’s Diario do Comércio, although BluTV’s operations began in Uberlandia, the company aims to expand its reach to 53 municipalities and, later, to the rest of Brazil. The new DTH operates on the Eutelsat 65 ° West A satellite, officially launched in 2016.
According to Diário do Comércio, the initial investment to start BluTV’s operations in Brazil was valued at around USD 10 million. ‘We found in Uberlandia the technical conditions and the necessary partners to start this new project, which will bring quality entertainment and information content to our customers at an affordable price’, said Stephane Frappat, CEO at BluTV. In addition, according to Diário do Comérico, the intention of the DTH is to reach 5 million customers in less than five years.
The first plan offered by BluTV is called ‘BluTV Familia’, for a monthly R$ 39.90 (USD 7) monthly subscription. The plan includes access to 100 channels, including topics such as films, series, documentaries, lifestyle, children’s channels, religious content, music, news, sports, adult content, and others. The package does not include Globosat channels. In addition, subscribers may also add two packages to the basic pack. The first of them is the HBO premium pack, which is called ‘Super BluTV HBO HD’, also for R$ 39.90 (USD 7), which includes access to Max HD, HBO Xtreme, HBO Signature, HBO Family, HBO +, HBO 2, HBO and HBO Mundi; and the ‘Super BluTV Esportes HD’ package, with sports channels such as ESPN, ESPN 2, Band Sports, and others, for R$ 29.90 (USD 5) per month.