Youtube Music and Premium surpassed 50 million subscribers, and a big part of that achievement was because of the huge number of members that came from Brazil. Lyor Cohen, YouTube‘s Global Head of Music, revealed the digit in an official statement and highlighted the Latin county as one of those with the highest user growth.
“YouTube Music is seeing impressive growth in countries like South Korea, India, Japan, Russia, and Brazil”, Cohen explained in his letter. In addition, he revealed that Youtube is “investing in new features and exclusive benefits for our members”.
In october 2020, the official report of Youtube Music and Premium subscriptions informed over 30 million members on the platform. This means that, since then, the average of subscribers per month has been around 1.8 million, with a total of 20 million in less than a year.
In his statement, Cohen concluded: “You’ve heard me say it many times: YouTube’s twin-engine growth across ads and subscriptions is fueling our goal to become the music industry’s No.1 driver of revenue”.