AT&T CEO Jeff McElfresh, speaking at Barclays Global TMT Conference, said that AT&T TV will officially launch in February 2020 and that it, along with HBO Max, will spearhead a ‘market reorientation’ at AT&T.
‘Our growth agenda is on fiber, in our entertainment group , and on AT&T TV’, said McElfresh. He also said that AT&T TV’s content lineup will be ‘every bit as good’ as what AT&T currently offers through DirecTV and U-verse.
AT&T TV is currently being beta-tested in about 15 US markets, according to CFO John Stephens. It will require only a self-installed Android TV STB.
This year, AT&T renamed its OTT DirecTV Now – which offers linear, live and on demand content-, under the ‘AT&T TV Now’ brand, and announced that access to AT&T TV and AT&T TV Now will be made through the same app, both on mobile devices and smart TVs. The company also reported that the AT&T TV app can be downloaded in several app stores, and DirecTV Now customers will automatically see the update on their devices.