In an interview with The Wall Street Journal, John Stankey, CEO at WarnerMedia, denied rumours related to DirecTV sale and said the DTH is ‘an important part of what we are going to be doing forward’
Mr. Stankey said AT&T has studied its options for DirecTV as part of broader portfolio reviews. ‘We are constantly looking at the portfolio’, he said, and added that ‘that is the normal course of business, and it is not unique to DirecTV’. The executive also reported that DirecTV is an important part of the company’s advertising business, given the data it provides to allow for more targeted marketing.
DirecTV sale rumours took place after the Elliott Management investment fund, which has recently invested USD 3.2 million in AT&T, sent a letter to its Board of Directors, where it suggested to sale DirecTV to alleviate the company’s losses on its pay TV business.