Atresmedia and Globo ink strategic partnership

Atresmedia Internacional and Globo have signed a strategic partnership through which Atreseries will broaden its reach in the Hispanic markets in Latin America and the United States. As a result of the deal, over 500 yearly hours of the Brazilian powerhouse’s telenovelas, series and miniseries will be added to the channel.
Beyond that, from now on, Atreseries has the option to be the first provider of Globo’s content in the US and Latin America markets (except in Brazil).
Starting this October, Atreseries programming will feature telenovelas such as “Sparkling Girls” (“Cheias de Charme”), “Merciless” (“Dupla Identidade”) and “Empire” (“Império”), which this season are added the premieres of the Spanish productions: “Apaches”, “Presunto Culpable”, and “Matadero”, among others.
Javier Nuche, general director for Atresmedia Internacional, considers this agreement “a watershed moment not only for Atreseries, but for the entire Atresmedia Group. Given the profound changes we are seeing in the audiovisual market, seeking out international partnerships has become vital. In that sense, we couldn’t have hoped to find a better partner than Globo. Their content is not only exceptional in quality, but also a perfect complement for that of Atresmedia.”
Raphael Corrêa Netto, Globo’s executive director of International Business, said, “through this deal, Globo content will reach over 10 million homes in Latin America and North America.”