Argentine President, Alberto Fernandez, led an event this week in which he announced the launch of the ‘Plan Contenidos Argentinos’ , whose purpose is to reactivate the audiovisual content production industry in the country.

According to the information reported, one of the key points of the plan focuses on ‘strengthening Argentina as an attractive location for global content production,  and for the export of both original productions and production services’, in addition to ‘promoting innovation , creativity and competitiveness to reactivate the sector’.

‘We have to be able to fill Argentine screens with Argentine content, and we can do so by agreeing, analyzing what each one can contribute’, reported Fernandez. Similarly, official sources reported to the Argentine news agency Telam that the aim of the plan is to ‘put Argentina back on the global content map, improving the competitiveness of creative industries’.

The agreements and commitments of this initiative include the production and exhibition of fiction and other formats on channels and network’s screens, the industrial promotion with public funds for the production of digital content and the creation of the Argentine Content Trust (Fideicomiso Contenidos Argentinos), for original fiction coproductions. Likewise, among the announced measures,an exporting content tax valued at 5% was removed, as well as  the refund of VAT in a less than 60 days  period was announced.