The Argentine football team Racing Club launched its new OTT ‘Racing Play‘, with exclusive audiovisual content, that can be accessed through the platform’s and the club’s official websites, or by downloading the official app, available for iOS and Android. The platform brings together videos and special productions focused on the professional team’s privacy, live broadcasts of Reserve matches, minor leagues, women’s football and various institutional events. The technological development of the project was in charge of Poipes.
‘The fact that the first Argentine football world champion and the last of the Superliga Argentina (name of the Professional Football Tournament in Argentina) has trusted Poipes forces us to provide the best service to connect a great football club like Racing with its millions of fans all over the world’, said Jose ‘Pepe’ Amorin, CEO at Poipes.
Roberto Martínez Alvarez, responsible for the club’s Marketing and Communications area, has also expressed himself on the launch of Racing Play: ‘It is a pride for Racing to launch such a technological platform. We want to be closer to our fans every day and give them the chance to live the club from inside, beyond the place in the world where they are. Clubs like Real Madrid and Barcelona are working on similar projects’, he said.
Racing Play will be available for free to access to limited content, and it is possible to pay a subscription to access the entire content available, with three payment options: AR $ 150 (USD 2.5) per month, or semiannual and annual packages, with discount , valued at AR$ 799 (USD 13) and AR$ 1499 (USD 25), respectively.
Apart from Racing Play, Poipes has also recently worked on the technological development of ‘Estudiantes Play’ and ‘Nacional TV’, platforms of the Estudiantes de La Plata (Argentina) and the Club Nacional de Futbol (Uruguay) clubs.