DTH DirecTV reported today that it will partner with the Argentine football club Talleres in a new stage of its institutional, social and sports project through a commercial agreement that, apart from allowing DirecTV to be at the club’s official clothing at one of the main brands, it also includes programming contents and benefits for the club and the operator’s customers.
‘It is a pride for us to start working together with Talleres de Cordoba, because it will allow us to get even closer to that province’s clients making our sports leadership stronger. We are joining an ambitious sports, social and institutional project’, said Agustin Lebrero, Product Manager at DirecTV. ‘The agreement also includes a weekly space in our programming grid so that the club’s fans can watch exclusive content through our sports network, DirecTV Sports’, he added.
According to what the company officially reported, every week DirecTV will offer its clients a 30-minute program with exclusive content from Talleres and sections focused on the club’s members and fans. All content will be available on DirecTV GO, the regional platform that provides linear TV -live or on demand- from any mobile device or TV set.