Apple TV+ changes strategy and strengthens its offer with third-party productions

A Bloomberg report informed that the SVOD OTT Apple TV+, launched last year, would be changing its strategy to expand its content catalog, and would add third-party productions. Apple has not confirmed the arrival date of its platform in Latin America yet.

According to Bloomberg, Apple executives are already holding meetings with Hollywood studios to license movies and series for the platform. The focus, as reported by Bloomberg, will continue to be on original shows, although they recognize the need to expand the platform’s offer with older shows. Bloomberg also reported that, as of February, the OTT had 10 million subscribers.

Launched in November 2019, Apple TV+ monthly subscription is valued at USD 4.99. Its original series offering includes ‘The Morning Show’, starring Jennifer Aniston and Reese Witherspoon; ‘See’, with Jason Momoa; and ‘Defending Jacob’, with Chris Evans. Some of its alfilms includes ‘The Banker’, with Samuel L. Jackson and Anthony Mackie. In addition, as reported by the specialized website Deadline, ‘Greyhound, a World War II drama starring Tom Hanks, will be released directly on Apple TV+, without being previously launched on movie theatres.