Apple to bundle digital services under the ‘Apple One’ brand

As reported by the specialized website Bloomberg, Apple is readying a series of bundles that will let its customers subscribe to several of the company’s digital offers at a lower monthly subscription. According to the website, the already mentioned packages would be launched in October under the ‘Apple One’ brand, alongside the next iPhone line. 

Always according to Bloomberg, there will be different tiers: a basic package will include Apple Music and Apple TV+, the company’s new SVOD OTT, officially launched in November, but not yet available in Latin America; while a more expensive variation will have those two services and the Apple Arcade gaming service. The next tier will add Apple News+, followed by a pricer bundle with extra iCloud storage for files and photos. The offerings are designed to save consumers about USD 2 to upwards of USD 5 a month, depending on the package chosen. In addition, the new bundles will be geared toward families, meaning they will work with Apple’s ‘Family Sharing’ system, that provides access to as many as six people for each service.

Apart from the services bundles, Apple is also planning new software and hardware bundles, including giving buyers of the Apple TV STB a free year of Apple Arcade. That would follow a free year of Apple TV+ offered to those purchasing new Apple devices. Last year, when launching its new OTT, the company offered students  free access to Apple TV+ with a subscription to Apple Music.