The company Apple Inc. has recently announced that, as of next July 1st, those who acquire its electronic products, including iPhones, iPads, Apple TV and others, will no longer be able to access its SVOD OTT Apple TV+ catalog for free for a 12 months period. As reported by the company, that benefit will be reduced and will only be available for the first three months.
The 12 months free-access benefit for those who have acquired Apple products was available from the launch date of the platform, in November 2019. In addition, the platform offers a free seven-days initial trial period and, according to the information reported on its official web version, those who buy Apple products until June 30th will still have the possibility of accessing Apple TV + for free for 12 months. The one-year launch offer of free access to the Apple TV + catalog was Apple’s strategy to attract long-term subscribers.
Last year, Apple announced the launch of Apple One, an offering in which it bundles several of its offerings and allows its clients to hire them for a single subscription. The packages are called ‘Individual’, available for a USD 10.95 monthly subscription; and ‘Familiar’, for USD 14.95 per month. Both packages allow access to Apple Music, Apple TV+, Apple Arcade, and Apple iCloud. However, the ‘Familiar’ package can be used by up to five people. In addition, the ‘Individual’ package grants 50 GB in iCloud, while the ‘Familiar’ one raises the figure to 200 GB.