US technology company Apple announced that it is in production of a second TV series, in this case for a documentary format on the mobile app industry, local newspaper The New York Times reported.
Apple would have started in the production of original TV content with the semi-autobiographical scripted series Vital Signs of rapper and record producer Dr. Dre, which was not officially announced yet despite the filtration made by local medium The Hollywood Reporter in February.
The documentary series has no official title but company executives revealed to the Times that they are working with musician Will.i.am and TV producers Ben Silverman and Howard T. Owens. It would be the first effort by Apple to produce original content outside the music realm, although it is focused on enhancing their app and platform Apple Music, launched in 2015.
Although during that year rumors circled about an alleged intention of the company to launch a digital TV service, the SVP of Internet Software and Services of Apple, Eddy Cue, said: “This doesn’t mean that we are going into a huge amount of movie production or TV production or anything like that”.