America Movil starts removing the Net brand in Brazil

After announcing that the services of the ‘Net’ brand would become available under the ‘Claro’ brand in Brazil, now América Móvil renewed the navigation interface of several STBs of Net customers, which now began to visualize a a visual aesthetic more related to Claro.

America Movil began the Claro/Net integration in 2015, although, in July last year, the brand unification process began. As a first step, America Movil announced the unification of the pay TV plans of both companies, and began adding the Claro logo next to the Net one in advertisements and on the Net website.

In recent months, the Claro/Net unification process has advanced with the removal of Net from the navigation interface of several STBs. The specialized website TudoCelular reported that the change was made a few days ago in the DXC5000KNB model of STBs from the technology company Pace, in São Paulo.