With the launch of the ‘Hay un codigo en todo lo que te gusta’ campaign, AMC Networks International Latin America (AMCNI-LA) began to share QR codes on their screens, which allow its audiences to access to additional content to those broadcast on its channels.
The company launches this initiative as a ‘bridge’ that links its AMC, El Gourmet, Mas Chic, Film & Arts and Europa Europa channels with interesting content to its viewers. QR codes are available both on the ANCNI-LA linear channels and on the Instagram and Facebook accounts of the different brands of the company. Those who wish to access the additional content of the already mentioned channels, must scan the QR code with their mobile device.
Some of the exclusive content that can be accessed are interviews with leaders from the different programs; backstage scenes and other exclusive pieces. The first contents that can be accessed thanks to this new feature belong to AMC’s web series ‘Bottomless Brunch at Colman’s’ (starring Colman Domingo, actor in ‘Fear The Walking Dead’); ‘Norma en La Nube’, on Film & Arts, with the Argentine actress Norma Aleandro; and the Spanish series ‘Estoy Vivo’ (Europa Europa).
‘We are very interested in our audience having the opportunity to interact with our content. The QR system is a tool that not only brings us closer to those who access our contents, but also allows us to get to know them better, as well as being able to extend access to e-commerce platforms, which allow us to create important partnership agreements with our advertisers’, said Ricardo Deben, General Manager & EVP at AMCNI-LA.
The AMCNI-LA initiative is similar to the one launched last March by Cinemax (HBO Latin America), which also offers second-screen content through the Qube mobile app.