Amazon Prime Video to invest more in Mexico


Amazon Prime Video wants to continue growing in Mexico, which is “an ideal market for streaming”, said Marco Nobili, the platform’s director in the country, to newspaper Milenio. In this context, the service will continue investing in new local contents.
The first original production of the platform in the country was “Diablo Guardián”, which debuted in May. Then “Falco” joined the list and now Amazon announced “Entraño enemigo”. “There is a lot of enthusiasm, based on the positive response of Mexicans towards our service, which offers a great value offer, with a lot of content, we are going to invest even more,” Nobili said.
The executive believes that the streaming market will grow steadily another 15 years and Amazon will offer other types of content, some from the film industry. This year, Prime Video Direct was present for the first time at the Guadalajara International Film Festival 2018, through its Film Festival Stars program. “Last year almost 180 movies were produced and 90 made it on screen. Having a streaming service allows you to bring more quality content to the customer. In Prime Video Direct, a director or producer can ingest their content on our platform to reach more than 200 countries,” he explained.
The first season of “Falco” features 15 episodes. It will begin airing on Monday July 16 on Amazon Prime Video. The series is based on an original production of ITV Studios in Germany for SAT.1. Nobili also said that the company has “several projects on the way”, which will be released soon.