DirecTV partnered with Brazilian operator Algar Telecom to boost its platform and attract more users. From now on, the company’s customers will be able to access DirecTV OTT as an additional to their rate, without the need to pay with a credit card.
Since the streaming service was launched in Brazil at the end of 2020, the company has made a difference with the competition by seeking to bring its offer closer to a pay TV model, which does not require any cable installation and remains at an affordable cost . From this new alliance, Algar will offer the platform in its 87 municipalities in Minas Gerais, São Paulo, Goiás and Mato Grosso do Sul, where it has more than 1.2 million clients.
Gustavo Fonseca, president of DirecTV Go, affirmed that the agreement with the Brazilian operator is “the first step towards national expansion“, and that he does not rule out future contracts with other companies, among which he considers e-commerce and fintech ones.
“DirecTV Go is a platform built on our belief that people have subscription fatigue. We really believe in our content for the Brazilian public and we started our national expansion effort together with Algar Telecom, a company in which we trust and believe”, he explained.