A+E Networks Latin America made a regional agreement with Youtube, the popular video platform. As it was informed, the arrangement will allow the programmer to sell publicity in the content channels that are owned by their brands, such as History, A&E and Lifetime.
“With this alliance we extend our digital products to out commercial partners to spread their messages between the youngest users, where the majority are Generation Z or Millenials”, Daniela Márquez, Vicepresident Senior of Publicity Sales and Corporate Strategy of the company, started saying. “Depending on the goal of our commercial partner, we use our products and suitable platforms to achieve their KPI (Key Performance Indicator), always under our big offer of brands and premium content”, she explained.
Also, she highlighted the reach that their brands have in Youtube. For example, it was informed that the History channel has more than 4 million subscribers on the platform. “This alliance allows us to offer the benefits of digital guidelines but with the tranquility of the safe and high-quality environment of our brands and content”, Martínez added.
“We are very satisfied with what we achieved on our digital platforms and mostly on Youtube. The challenge is not only being on every app, but also knowing what to say and offer in each one to accomplish the relevance we have”, Eddy Ruiz, President and General Manager of A+E Networks Latin America, said.