A+E Latin America launches tool to measure advertising audiences on its channels

A+E Latin America launched Total Audience Plus, a tool that makes it possible to measure the impact and total audience of advertising campaigns on the brand’s four channels (A&E, History, Lifetime and History 2). “TA + is the first media tool on the market that extrapolates, standardizes, homogenizes and deduplicates the audiences of the various platforms and delivers the results automatically through a transparent digital report“, the company announced.

The service, carried out in collaboration with Aleph Consulting & Data Science and validated by “Universidad Nacional Autónoma de México”, offers the possibility of visualizing in real time the numbers of linear and digital audiences that make up the “ecosystem” of A + E Networks Latin America, which ranges from pay TV signals to OTTs and social networks, as explained by the president and general manager of the subsidiary, Eduardo Eddy Ruiz.

Another benefit that the tool offers to sponsors is that it allows a single view of performance against KPIs, as well as homogenized metrics and specific sources, which ensures transparency in their results.

There is no other company in our industry and Latin American market that offers advertisers and agencies a solution of this magnitude. Our greatest pride has been the overwhelmingly positive response from our advertising partners and clients”, Ruiz added.

Daniela Martínez, Senior VP of Advertising Sales and Corporate Strategy at A+E Networks Latin America, explained: “We have been able to automatically connect with each of the data sources to extract the data and apply statistical models, achieving an extrapolation and, best of all, a de-duplication of the information”.