Advanced advertising opportunities for FTA broadcasters to open first Nextv Ad Latin America’s virtual edition tomorrow

After Nextv Sport Latin America and Nextv Series Caribbean, Dataxis virtual events agenda for May continues with what will be the first Nextv Ad Latin America’s edition. The conference will take place tomorrow, Wednesday May 26th, and will continue on Thursday, May 27th, with a series of six panels featuring expert executives from the industry, who will analyze the main trends in the advertising market in Latin America. Registration for the event can be done here.

The first panel of the event will take place on Wednesday, May 27th at 9:00 AM (GMT-5 CDMX / COL), and is called ‘Advanced advertising opportunities for FTA broadcasters’. Some of the key topics in which the panels will focus are addressable multi-platform strategies and cross-device ad campaigns; dynamic ad insertion and performance in FTA broadcasting; the role of FTA streaming for advertising; opportunities for HBBTV and ATSC 3.0; and other related issues.

Industry executives specially gathered by Dataxis to star in the first panel of the event are Juan Pablo Jurado, CEO at Wunderman Thompson Latam; Fabian Rodriguez Lopez, Marketing Director at Renault Colombia; Michel Ibañez, Head of Programmatic and Data at América TV Peru; Ricardo Minari, VP Business Development Latin America at Ateme; and Alina Arango, Commercial VP at Canal 1

Nextv Ad Latin America 2021 will bring together the entire TV advertising ecosystem to explore the latest developments in TV advertising and how programmatic and addressable TV strategies integrate. Experts from publishers, brands, media agencies, operators and tech providers will meet in this virtual event to share their insights and address the key challenges on how best to use the TV as an advertising medium. The conference will be sponsored by Ateme; Canoe; SeaChange and Xandr.

Nextv Ad Latin America’s registration is free for Latin American pay TV operators; FTA broadcasters; TV channels; OTT platforms; telecom operators; B2C advertisers and advertising agencies.