Spanish media group 2btube, acquired a majority stake in Touché Films, Ecuadorian comedy sketches Enchufe.tv producer, with the aim of increasing its volume of production, distribution and international expansion. In 2019, Touché Films will launch its first film, entitled ‘Rock n’ Rola’, which will be distributed to Latin America by Sony Pictures. In addition, it will also launch ‘Mortal Glitch’, an action and comedy series for an OTT Premium platform.
2btube will bring Touché Films global presence in the Spanish-speaking market, with more than 100 workers between Spain and Latin America, account teams in Spain, Mexico and the US and local production teams that will develop the brand, including talents from their respective countries. In addition, through this acquisition, 2btube will expand its physical presence in Latin America and add new premium content to its portfolio, the film and the series that will be released this year.
Bastian Manintveld, CEO of 2btube, ensures that they are ‘very proud to have incorporated the Touché Films team into the 2btube family. They have managed to build a successful first class production company that understands and speaks digital generation’s language. Like 2btube, they know how to work with brands that want to reach an elusive audience. We have been working together for the past 2 years and in the next we hope to realize our joint desire to become the leading digital media group in the Spanish-speaking world’, he ended.