Monthly Archives: October 2021

A+E Latin America launches tool to measure advertising audiences on its channels

A+E Latin America launched Total Audience Plus, a tool that makes it possible to measure the impact and total audience of advertising campaigns on the brand’s four channels (A&E, History, Lifetime and History 2). “TA + is the first media tool on the market that extrapolates, standardizes, homogenizes and deduplicates the audiences of the various [...]

Netflix and HBO Max have the largest offer in Spanish according to Reelgood study

Netflix and HBO Max are the platforms with the largest Spanish offer in the United States among the five largest OTTs, according to a study carried out by the streaming guide Reelgood. Furthermore, the analysis found that the Latin market in North America is fragmented but has one of the fastest growing demographics in the [...]

CONMEBOL and Globo end legal fight over Copa Libertadores broadcasting contract

The Brazilian free-to-air TV channel Globo and the South American soccer organization CONMEBOL reached an agreement after the legal fight over the termination of the Copa Libertadores broadcasting contract. After the ending of the arbitration in Switzerland, where the judicial process began, the broadcaster will be able to re-negotiate the rights. Last year, the institution [...]

Totalplay launches “Club TotalPlay Wi-Fi” to access the network from modems of other users in Mexico

Mexican operator TotalPlay launched a new internet network concept that allows subscribers to connect to the modem signal of other users of the service. Club TotalPlay Wifi allows each client to enable their equipment as a gateway for other devices, without affecting their broadband or putting their private information at risk. “The Club TotalPlay Wi-Fi [...]

Entel Chile offers 6 free months of Apple Music for mobile service customers

Entel Chile, one of the main telecommunications companies in the Latin American country, launched a promotion to attract new customers to its postpaid mobile service, in which it offers six months of free access to Apple Music, the audio streaming platform of the brand. Decisions like this show that more and more operators and traditional [...]

Televisa intervenes in the sale of Fox Sports to the Lauman Group

The Mexican entertainment company Televisa requested legal protection in the process of selling the Fox Sports México signal, owned by Disney, to the Lauman Group. In May 2021, Manuel Arroyo’s company announced the purchase, and just a month later, the Federal Telecommunications Institute (IFT) of Mexico approved the operation. However, it wasnt until now that [...]

NBCUniversal launches premium channels package for DirecTV in Latin America and Sky Mexico

NBCUniversal International Networks launched its own premium package with five channels of the brand, available to users of DirecTV Latin America, DirecTV Go and Sky Mexico. As detailed by the company, subscribers of these services will be able to access thousands of hours of exclusive lineal content, also available to watch in VoD, without advertising [...]