Monthly Archives: October 2021

HBO Max adds Turkish series package from MADD for Latin America

MADD Entertainment, the Turkish drama production brand, reached an agreement with WarnerMedia Latin America to integrate a series package into the HBO Max platform offering in the region. Previously, both parties had already signed to incorporate two fictions, and after the success and good reception of the content, the alliance decided to continue with eight [...]

A+E Latin America launches tool to measure advertising audiences on its channels

A+E Latin America launched Total Audience Plus, a tool that makes it possible to measure the impact and total audience of advertising campaigns on the brand’s four channels (A&E, History, Lifetime and History 2). “TA + is the first media tool on the market that extrapolates, standardizes, homogenizes and deduplicates the audiences of the various [...]

Netflix and HBO Max have the largest offer in Spanish according to Reelgood study

Netflix and HBO Max are the platforms with the largest Spanish offer in the United States among the five largest OTTs, according to a study carried out by the streaming guide Reelgood. Furthermore, the analysis found that the Latin market in North America is fragmented but has one of the fastest growing demographics in the [...]

CONMEBOL and Globo end legal fight over Copa Libertadores broadcasting contract

The Brazilian free-to-air TV channel Globo and the South American soccer organization CONMEBOL reached an agreement after the legal fight over the termination of the Copa Libertadores broadcasting contract. After the ending of the arbitration in Switzerland, where the judicial process began, the broadcaster will be able to re-negotiate the rights. Last year, the institution [...]

Totalplay launches “Club TotalPlay Wi-Fi” to access the network from modems of other users in Mexico

Mexican operator TotalPlay launched a new internet network concept that allows subscribers to connect to the modem signal of other users of the service. Club TotalPlay Wifi allows each client to enable their equipment as a gateway for other devices, without affecting their broadband or putting their private information at risk. “The Club TotalPlay Wi-Fi [...]

Entel Chile offers 6 free months of Apple Music for mobile service customers

Entel Chile, one of the main telecommunications companies in the Latin American country, launched a promotion to attract new customers to its postpaid mobile service, in which it offers six months of free access to Apple Music, the audio streaming platform of the brand. Decisions like this show that more and more operators and traditional [...]