81% of SVOD content consumers in Brazil choose to do so through a Smart TV device, according to a report by Kantar IBOPE Media. Meanwhile, the analysis also detailed that for the rest of the formats, smart televisions are also in the lead with 48% of the public's preference, while another 42% chose smartphones, 8% computers and 2% tablets .
Regarding the report that corresponds to the SVOD platforms, the measuring company announced that the female audience was the largest consumer, making up 54.1% of the total. In addition, it revealed that of this last group, the age sector between 18 and 34 years old predominated, as it represented 26% of the figure. Much lower than Smart TVs, mobile devices ranked as the second preferred by the public, with just 13%.
Regarding the data source on which the report was based, Kantar IBOPE stated...
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