| Milagros Vallejos Soto | December 8th, 2021
Xandr, AT & T's advanced advertising company, introduced a new feature to its platform, which enables improved monetization of video content through metadata standardization. During the announcement, the company explained that the tool will take the unique gender values, simplify them and divide them into standardized categories, also specifying the duration, format, genre, rating, channel and language of each program.  In this way, according to the service, both publishers and buyers will be able to identify the programs more easily. "As video opportunities increase, Xandr is leading the way toward standardizing content metadata to help our customers on both buy-side and sell-side better understand the premium video option", Lynn Chealander, Xandr's Director of Product Management,  explained. “Content metadata for...

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Zenith: Digital advertising investment to exceed 60% of global spending by 2022

| December 7th, 2021
The marketing and advertising agency Zenith revealed in its latest report that it forecasts a growth in investment in advertising in digital media, which by 2022 will reach 61.5% of total spending...

Deloitte expects 150 million canceled SVOD subscriptions by 2022

| December 6th, 2021
Consulting firm Deloitte announced that by next year, it projects that at least 150 million SVOD subscriptions will be canceled globally, representing a 30% increase by market in cancellation rate...

Telefónica unifies pay TV and streaming service under new brand Movistar TV in South America

| December 3rd, 2021
Telefónica transformed its streaming platform, until now known as Movistar Play, for South America, where it not only changed its name to Movistar TV, but also merged traditional pay TV, IPTV and ...

Roku ends 2021 as the most viewed streaming platform in Mexico

Roku announced that, facing the end of the year, it was positioned as the number 1 streaming platform in Mexico, where it has been selling its products for six years, having registered the highest...

Previous news

| December 7th, 2021
The telecommunications companies that won the 5G auction for the Brazilian territory had to sign the terms of use of radio frequencies before Friday, Decemb...
| December 7th, 2021
The South American Football Confederation (Conmebol) created an anti-rescission clause to advance with the negotiations for the broadcasting rights of the C...
| December 7th, 2021
The South American Football Confederation (Conmebol) created an anti-rescission clause to advance with the negotiations for the broadcasting rights of the C...
| December 7th, 2021
Disney announced that it will re-launch a free 3-day pass for Star +, its OTT focused on sports content and adult entertainment, for new subscribers from Br...
| December 6th, 2021
Bolivia's analog blackout, which had originally been arranged for November 2021, was once again moved by the Nation's cabinet of ministers, which agreed tha...
| December 6th, 2021
The operator Entel from Chile announced that from the third quarter of 2021, it stopped marketing its DTH service to new customers, while it will continue t...
| December 6th, 2021
The Brazilian company Globo announced that on December 31, 2021 it will close all its international channels in Europe, with the aim of focusing 100% on its...
| December 3rd, 2021
Megacable announced that during the next few years it will begin an expansion plan through the extension of its FTTH network in Mexico, in order to expand i...
| December 3rd, 2021
Univision Communications launched its first exclusive news channel for the streaming format, which is now available on the PrendeTV platform, the service wi...
| December 3rd, 2021
GMA Network, the Philippine drama distributor, announced that it will continue to sell series dubbed into Spanish for Ecuador and the Dominican Republic aft...
| December 2nd, 2021
The CEO of Claro Dominican Republic, Rogelio Viesca, and the vice president of the company, Carlos Cueto, announced that the company will launch its own 5G ...
| December 2nd, 2021
UBEAT, the Spanish multiplatform youth entertainment channel of the MEDIAPRO Group, announced that for the date of its third anniversary it tripled its audi...
| December 2nd, 2021
The Brazilian operator Vivo announced that throughout the month of December it will offer different free windows for more than ten premium channels from Dis...
| December 1st, 2021
WarnerMedia finally launched Cartoonito, the new preschool version of Cartoon Network, which from today, Wednesday, December 1, will remain as a replacement...
| December 1st, 2021
TV Globo, the open signal of the Brazilian entertainment company, announced that as of Wednesday, December 1, it will transform its image on the air, on the...
| December 1st, 2021
Amazon Prime Video reached a content agreement with the distribution company EO Media to acquire a package of seven TV shows of South American production, f...
| November 30th, 2021
CNN Plus, the streaming platform of the news network that will be launched in the United States by 2022, will include a specific menu with all the programmi...
| November 30th, 2021
Colombia reached a total of 8.2 million fixed Internet access points by the end of the first half of the year, in June 2021, as announced by the country's C...
| November 30th, 2021
CNN Plus, the streaming platform of the news network that will be launched in the United States by 2022, will include a specific menu with all the programmi...
| November 29th, 2021
ViacomCBS Networks International announced that it will launch its Pluto TV platform in Sweden, Denmark and Norway, after closing a partnership with Nordic ...
| November 29th, 2021
The Chilean operator VTR, owned by Liberty Latin America, announced that it has started an expansion plan for its Internet network with which it expects to ...
| November 29th, 2021
Movistar Chile announced that it will connect the city of Porvenir to its Austral Fiber Optic (FOA) network, which will make it the southernmost city in the...
| November 26th, 2021
The National Telecommunications Agency (Anatel) of Brazil extended the terms of validity of the old concessions of the Pay TV “Special Service”, founded in ...
| November 26th, 2021
Livemode, the company that works with the Federação Paulista de Futebol (FPF) for the broadcasting rights of the Paulistão tournament, announced that it wil...
| November 26th, 2021
DirecTV reached an agreement with the Argentine company Metrotel to develop its FTTH network in the North Zone of the province of Buenos Aires, with the aim...
| November 25th, 2021
The Texas operator Transtelco Holding acquired control of 95.5% of Mexico's Maxcom Telecomunicaciones, with the aim of expanding its FTTH network in the Lat...
| November 25th, 2021
Netflix announced that it will make a significant investment to develop content in Brazil and revealed that it will make 40 local original productions throu...
| November 25th, 2021
Grupo Globo, the Brazilianentertainment company, reached an agreement with WarnerMedia to distribute its content in Latin America and the Caribbean through ...
| November 24th, 2021
ViacomCBS announced that it has completed the purchase process of Fox Telecolombia & Estudios TeleMéxico, which until then were owned by The Walt Disney...
| November 24th, 2021
The Movistar Play app, the streaming service of the Telefónica operator, changed its name within the Android TV platform, where it is now called Movistar TV...
| November 24th, 2021
TikTok launched a new version of its application, TikTok TV, to expand its reach on televisions. During November 2021, the platform signed with Amazon Fire ...
| November 23rd, 2021
PrendeTV, the platform that now depends on the merger of the Televisa - Univisión brands, will launch the first exclusive film premiere for streaming subscr...
| November 23rd, 2021
Playhub, the Brazilian streaming service for Internet providers, expanded its catalogue for ISPs and integrated HBO Max to its offer. In addition, it also i...
| November 23rd, 2021
DIRECTV GO partnered with the NEO Association to promote the distribution of the streaming pay TV service in Brazil. As explained by the operator that owns ...
| November 22nd, 2021
Movistar +, the OTT of the mobile service operator, integrated Prime Video to its platform in Spain. Until now, the telecommunications company only offered ...
| November 22nd, 2021
The Brazilian Ministry of Communications authorized the incorporation of 102 new digital channels for 84 cities in the states of Alagoas, Bahia, Pernambuco ...
| November 22nd, 2021
Band, the Brazilian pay TV channel, registered a new audience record thanks to the broadcast of the São Paulo Formula 1 Grand Prix. Last Sunday, November 14...
| November 19th, 2021
Brazilian operator Vivo announced a series of promotional discounts for new subscribers to HBO Max, Disney +, Star + and Telecine. The offer will be availab...
| November 19th, 2021
Kanal D Drama, the THEMA America’s OTT specialized in Turkish drama, reached an agreement with Roku and Amazon Fire TV to integrate a shortcut to the applic...
| November 19th, 2021
NBCUniversal International Networks & DTC Latin America (NBCU & DTC) and ViacomCBS Networks Americas reached an agreement to represent the advertisi...
| November 18th, 2021
Netflix launched a new website where it will update weekly the Top 10 of the most viewed titles on the platform, with the results of more than 90 countries....
| November 18th, 2021
Venezuelan DTH service SimpleTV began offering a free window of five premium signals to its subscribers of the basic pack. Until December 15, channels A&...
| November 18th, 2021
STARZPLAY, STARZ's streaming service, continues to expand in Latin America after having reached two new agreements with operators in the region. First, DIRE...
| November 17th, 2021
The Chilean company Lipigas announced that it decided to expand its business and bet on a new service: it will offer its own Internet package in Colombia. A...
| November 17th, 2021
Crunchyroll, the popular anime content streaming service, launched its enhanced version Cruchyroll Beta in Latin America. From now on, users in the region w...
| November 17th, 2021
Madd Entertainment, the Turkish drama production company, announced new distribution agreements in Latin America for the series “Flames of Fate”, “Love Is I...
| November 16th, 2021
Netflix launched its new short video feature, similar to the format popularized by TikTok and Kwai, for children on its platform in Latin America. The Kids ...
| November 16th, 2021
SKY Brasil opened the signal of five of its premium channels for all customers of its prepaid and postpaid service with active recharge. From November 10 to...