Indian content company Zee Entertainment Enterprises Limited (ZEEL) announced the expansion of its Spanish-language Bollywood movie channel, Zee Mundo, in Mexico, after closing a distribution deal with SKY (Televisa/AT&T), the leading operator of the country, which also operates in Central America.
Recently, the company announced the launch of the channel on TV Cable from Ecuador, so this partnership with SKY Mexico marks the second carriage deal in the region. Soon, Zee Mundo will be expanding across Latin America, said in a statement Amit Goenka, CEO – International Broadcast Business at ZEEL.
“After Zee Mundo’s success in the US Hispanic market, where the channel’s unique offering has captivated viewers, we are now set to increase our footprint with a strategic expansion into Latin America. This is a key market for us and we want to take this channel to the length and breadth of audiences in both Spanish-speaking and Portuguese-speaking Latin America”, Goenka added.
The channel will be available throughout Mexico and Central America on Sky channels 203 in SD and 1228 in HD. Sky México is one of the main pay TV systems in Latin America. At the end of Q416 it recorded 8 million subscribers, according to data from Televisa´s quarterly report.