Spanish-language Zee Mundo, dedicated exclusively to Bollywood productions, continues to expand its distribution in Latin America. It has already signed its first agreement with an operator in Argentina, which will be announced soon, and will also launch on Movistar Colombia, Javier López Casella, General Manager, US Hispanic-Latin America, said NexTV News Latam during Jornadas Internacionales in Buenos Aires. Meanwhile, the company is reinforcing its online offer and starting to produce original contents.
Zee Mundo was launched in September 2016 in the United States and in April this year in Latin America and has already reached a distribution of more than three million subscribers. In Mexico and the in the Caribbean, it is available on SKY and in Ecuador on TV Cable. In Peru, it is present in three pay TV operations and during Jornadas the company has signed two new distribution deals with operators of that country. According to López Casella, there are operators interested in the channel in several regions. “The delivery of the signal is done mainly by IP or by fiber, not by satellite. People have to understand that well-made IP is more reliable than satellite. It is more economical and versatile”, he explained.
Prior to the launch in Argentina and with the aim of showing its contents, Zee Mundo will offer the streaming of blockbuster movie “Tanu and Manu get married”, which will be available from September 29 through October 1. “We launched the website two months ago and now, once a month, we are going to stream a movie,” said López Casella. The executive also stated that they are analyzing the possibility of launching a TV Everywhere platform, which would work in partnership with the operators.
In turn, he stated that the company have already started to produce original content in all formats, including virtual reality and short-format video for mobile devices.
The executive also mentioned that the channel’s programming includes thematic blocks every day and said that two of the main attractions are the drama series “Jodha Akbar” (which is aired on Mondays) and “Begusarai, Tierra de Nadie” (every Wednesday).