YouTube unveils new monetization rules

YouTube announced stricter monetization rules, in a move that seeks to prevent inappropriate content. The company modified the YouTube Partner Program (YPP) through which creators begin earning money from advertising.
The company changed the eligibility requirement for monetization to 4,000 hours of watchtime within the past 12 months and 1,000 subscribers. Previously, the channels had to reach 10,000 lifetime views. YouTube will implement this require threshold across existing channels on the platform starting on February 20.
“We’ve arrived at these new thresholds after thorough analysis and conversations with creators”, said the company in a blog post. “They will allow us to significantly improve our ability to identify creators who contribute positively to the community and help drive more ad revenue to them (and away from bad actors). These higher standards will also help us prevent potentially inappropriate videos from monetizing which can hurt revenue for everyone”.
According to YouTube, 99% of channels affected by these changes were making less than USD 100 per year in the last year, with 90% earning less than USD 2.50 in the last month.