YouTube plans to produce original content for Mexico

Susanne Daniels, YouTube’s global head of original programing, said in an interview that the platform is creating original programing for international markets, including Mexico, among others, in an effort to draw new customers to its paid subscription service, Reuters reports.
The contents will come in the form of multiple genres such as music documentaries, reality series, talk shows and scripted series, the report added. It will be produced in local languages and subtitled or dubbed for other markets. Some of the programing will be available on YouTube Premium. Other content will be part of YouTube’s free, ad-supported service. Daniels said that more details will be released in the coming weeks.
“We are targeting markets where we believe we have a tremendous upside in potential subscribers,” the executive said. In addition to Mexico, the company plans original content in India, Japan, France and Germany. YouTube already has released original shows in South Korea and India.