US Video On Demand (VOD) platform YouTube (Google) launched on April 18th the possibility of transmitting and viewing videos made in 360-degrees live and free for everyone, announced the CEO of the company, Neal Mohan, in a statement on their official blog (youtube.googleblog.com).
The 360-degree contents are available since March 2015 but now the support for real-time transmission is added, which enhances the transmission of content for virtual reality and special live events, such as the music and art festival Coachella, for which the company dedicated its first sponsored video.
In addition, YouTube launched the option to upload videos with spatial audio, where depth, distance and intensity give videos an increased sense of realism that accompanies the 360-degrees images.
“What excites me most about 360-degree storytelling is that it lets us open up the world’s experiences to everyone. What were once limited experiences are now available to anyone, anywhere, at any time”, stated Mohan in the release.