YouTube invests in eSports

YouTube continues to invest in the growing universe of eSports. Recently, the company signed a multi-year agreement with FACEIT, the gaming platform of the Esports Championship Series (ECS). The boom of the eSports will be one of the main topics in the next edition of NexTV Series Brazil, to be held on April 19 in Sao Paulo.

ECS features Valve’s massively popular Counter-Strike: Global Offensive. The agreement between YouTube and FACEIT began started on March 25 with the live streaming of the ECS Promotion matches.

Previously, the league’s competitions were available on Twitch, currently the largest platform for streaming games, thus making a jump to YouTube represents a challenge. However, FACEIT Co-founder and CBO, Michele Attisani, is optimistic about the change. “We’re going to have the YouTube and Google salesforce entirely dedicated to marketing”, the executive said in an interview with ESPN.

According to Ryan Wyatt, Global Head of Gaming Content at YouTube, this agreement is “the most significant investment into eSports to date and illustrates the platform’s continued commitment to growing esports with the hundreds of millions of gamers watching YouTube each day”.

Another Internet giant, Twitter, announced its entry into the eSports world in early March. The social network closed an agreement with ESL and DreamHack to offer more than 15 events in 2017.

Twitter, YouTube and ESL will participate in the next edition of NexTV Series Brazil in Sao Paulo. The event will feature a panel exclusively dedicated to eSports that will have the participation of Pitter Rodriguez, Director of Sports Partnerships for Latin America of Twitter and Leo De Biase, Managing Director Brazil of ESL, among other executives. In addition, Fernanda Cerávolo, director of YouTube Brazil, will be part of the executive panel “How to attract the millennials”.