Wow! Play, the Brazilian SVOD service focused on Asian content, announced through its website that it will suspend operations to cope with the tasks of maintaining and updating the service from February 28th. Existing subscribers will be able to access the contents until that date. The company did not give more details about the continuity – or not – of the service.
Sato Company launched Wow! Play in Brazil in mid-2016 with the objective of satisfying the demand of the ‘geek’ audience, offering a catalog focused on Asian content with anime, films and “tokusatsu” TV series. At that time, the president of Sato Company, Nelson Sato, estimated that in a year the platform could reach 100, 000 subscribers. The monthly subscription costs R$ 14.90 (USD 4.8) for the first three months and then it rises to R$ 19.90 (USD 6.4).
Meanwhile, Sato Company created the YouTube channel “Tokusatsu TV”, which features full episodes of shows of the genre, including “Jiraiya”, “Jaspion”, “Jiban”, “National Kid” and “Changeman”.
Sato Company was founded in 1985 as a distributor of films for homevideo. The company has evolved and expanded its activities in the areas of production, product licensing and SVOD. Sato was also the first Brazilian company to be a Netflix aggregator.