Joel Whitten “Whit” Richardson has been promoted to President of Turner Latin America. The announcement was made by Gerhard Zeiler, President of Turner International. Richardson most recently held the position of Executive Vice President of Distribution.
In his new role, Richardson has executive oversight of Turner’s regional portfolio of general entertainment, kids, sports and free-to-air brands; distribution and ad sales of those brands; the distribution of CNN’s services; and licensing and merchandising activity in Latin America.
“I am excited for the opportunity to lead Turner Latin America”, said Richardson in a statement. “The industry is in a time of rapid change, and Turner is uniquely qualified to lead the transformation of the media business in Latin America. We will prioritize collaboration, innovation and change as we move aggressively to position for continued growth and success.” The executive joined Turner in 1994 so he has 23 years of experience in the company.
Turner Latin America is Turner’s largest international division. Its portfolio in Latin America was once again the highest rated (#1) pay TV offering in Latin America in 2016, according to data provided by Kantar Media Ibope (TV P4+ including Guest Viewers, Total Day, Monday – Sunday, Rat%).