US online video platform Vimeo (InterActiveCorp) was added to the supply of Roku’s digital platforms, the video player of US origin available in Latin America so far only in Mexico. It recently announced through a press release that it will increase as of April 8th its commitment to the production of original content through its Vimeo Originals division.
The platform launched in late 2012 a Transactional Video On Demand (TVOD) service through its website, where users can watch films for a minimum rental cost of USD 1 or buy them for a maximum of USD 20. Unlike other similar platforms, Vimeo allows producers to set the price and other conditions, such as availability according to the country where the viewer lives.
Vimeo was founded in 2004 and since 2007 became the first platform to allow video uploads in high-definition (HD). In 2008, it launched its premium version, Vimeo Plus, for USD 60 a year, so that users could create unlimited channels and loads extensive content such as feature films. Since 2011, it introduced the Pro account type for commercial use.