Viacom launched the BET Play app on its mobile VOD offer for Latin America


US programmer Viacom International Media Networks (VIMN) announced through a press release that it added to its mobile app offer Video On Demand (VOD) contents of the BET (Black Entertainment Network) brand.


The BET Play app, focused on African-American culture in the United States, was added to the Viacom Play Plex to be accessed from more than 100 countries from any mobile device with internet access with iOS or Android operating systems.


BET’s VOD catalog has a selection of its iconic programming, as the BET Awards, modern and classical TV series, documentaries, stand-up comedy specials, entertainment news and musical performances. Contents are in English and subtitled.


“The launch of BET Play significantly expands the geographic availability of the brand by making it directly available to consumers in several markets, where until now it had not had an established presence in TV”, said VIMN EVP and General Manager of Development of International Brands, Michael D. Armstrong.