Online music video platform Vevo will start to invest in its own original programming and in the purchase of rights of third party series already in production as well as in the search of talents based on social network followers to be incorporated into its new subscription Video On demand (SVOD) platform.
As reported by website MusicBusinessWorldwide.com, the scoop emerges from a job search published by the company for a place as Creative Commissions and Acquisitions Director for their programming offices in New York City, United States.
The CEO of the company, Erik Huggers, confirmed in late February that it intended to launch a premium version under subscription, but would maintain a dual revenue model. It had already given evidence of this migration when it acquired monetized online video platform ShowYou in December 2015.
Vevo (joint-venture between Universal Music, Sony Music, Abu Dhabi Media and Google) has 18 billion worldwide monthly views and represents 38% of YouTube’s (Google) monthly traffic, website placed third in the rankings of the major countries of Latin America.