Vevo to shut down its apps to focus on YouTube

Video platform Vevo, which is owned by major music labels, announced that it will shut down its apps and consumer-facing website and will continue offering its content on YouTube.
“Vevo will remain focused on engaging the biggest audiences and pursuing growth opportunities. Our catalog of premium music videos and original content will continue to reach a growing audience on YouTube and we are exploring ways to work with additional platforms to further expand access to Vevo’s content,” the company said in a blog post.
Vevo was launched in 2009 as a joint venture between Universal Music and Sony Music and Warner. The company said that it will continue to be the primary seller of Vevo-specific advertising on all distribution platforms – including the sponsorship of video premieres. In addition, it will invest in original content including its flagship dscvr and LIFT emerging artist programs, as well as new formats that plan to roll out shortly.