Univision announced that will live-stream 46 Liga MX soccer matches, in English to Facebook users, beginning on Saturday, February 18, with América vs. Chivas.
The matches will be available in the U.S only, in real-time on the Univision Deportes Facebook page, which has more than 2.5 million followers, and on Facebook’s video tab.
“Univision’s unparalleled soccer productions and coverage have always garnered great engagement from not only Spanish-speaking viewers, but English-speaking fans as well. Our Facebook partnership is an exciting opportunity for these fans to experience this great soccer in the language of their choice,” said Tonia O’Connor, chief commercial officer and president of Content Distribution at Univision Communications.
According to the executive, “TV options have evolved from broadcast to cable to SVOD. Now Facebook represents the next wave of TV and, given its scale, they are an ideal partner to distribute our Liga MX matches in English.”