Twitter, NFL team up to deliver live programming

Twitter announced that it has signed a multiyear deal with the National Football League to deliver uniquely packaged official NFL video and other types of content to fans around the world daily, year-round, according to a press release.

As part of the agreement, Twitter will live stream a 30-minute live digital show that will be available five days per week during the NFL season. It will cover breaking news, game highlights, key storylines, fantasy projections, team power rankings, pre-game updates, and more.

In addition, the NFL will utilize Periscope and Twitter to bring fans unique live pre-game access from each of its primetime game windows, as well as other key match-ups during the season.

Moreover, the NFL will continue to program a full slate of highlights, breaking news and analysis, and fan favorites like “Throwback Thursday” (#TBT).

During 2016 season, Twitter offered NFL’s Thursday Night games. However, this year the streaming rights were acquired by Amazon.