Twitter and Dick Clark Productions (dcp) announced they will again partner to live stream programming from upcoming award shows exclusively on the social network. The new deal will begin with the official two-hour red carpet pre-show for the 52nd Academy of Country Music Awards on April 2.
Subsequent red carpet pre-shows will be exclusively live streamed for the Billboard Music Awards on May 21 and the American Music Awards in November. Twitter will also offer live coverage of Annual Streamy Awards in partnership with dcp and Tubefilter. All the programming will be available globally for logged-in and logged-out audiences on Twitter and connected devices.
In a joint statement, Twitter and dcp said the red carpet pre-shows will feature exclusive interviews with talent, and will integrate Twitter fan and celebrity show-related conversations into the live programs.
Twitter had already partnered with dcp to live stream the red carpet of the Golden Globes. “Twitter is where conversations about award shows happen live,” said Anthony Noto, COO at Twitter. “After a successful collaboration with the Hollywood Foreign Press Association and Dick Clark Productions on our exclusive Golden Globes red carpet show, we’re excited to partner again with dcp to bring more live programming to Twitter”.